President’s Award 2023
We are thrilled to share that Brighton Ford has received the President’s Award from Ford Motor Company for not only 2022, but 2023 as well!! Less than 500 dealerships out of over 5,000 earn this award throughout the entire country every year, and Brighton Ford is honored to be one of them. Ford Motor Company states that in order to receive this award “dealers must exceed customer expectations every day in every department. The pursuit of excellence requires passion, tenacity and hard work.”
What makes Brighton Ford special is not just the cars and the smiles, it is how each team member truly cares about each person that walks through our doors. We make customers for life because we truly care. At Brighton Ford, you are more than a sale and we are honored to have such a loyal, caring and passionate team that makes us who we are.
We sincerely thank each person, customer, and team member that have made the Brighton Ford experience truly award-winning.
By: Natily Hall
Affiliate Team
1800NEWFORD.com has been a project our team has been working on for about a year now and we are so excited to announce the launch of our affiliates who are working hard to help us get the word out . 1800NEWFORD.com is the latest development in buying cars that allows you to custom order a new car or pick one from the lot and have it delivered straight to your door without ever stepping foot in a dealership. It is a 100% remote process (if you want it to be). One of our favorite things is the ability to teach/mentor/coach or simply to be a cheerleader for others.
When we launched www.1800NEWFORD.com a little under a year ago, we weren’t exactly sure what was in store. Fast forward to now and we have a team of 17 brand affiliates who are able to help us create unique and uplifting content that is original to themselves, their followers and most importantly YOU! We’re so happy and proud because now it’s so much more. We have a community of strong, smart and empowered women that are the driving force behind this.
Tuesday night our team captain Lindsay Rowe from @rusticmarine hosted a few of the affiliates for an evening of brainstorming, collaborating and fun!
We are excited to see what the future holds. Thank you to our awesome affiliates!
1800NEWFORD #team #teambuilding #affiliate #affiliatemarketing #girlpower #boss #bosslady #empoweredwomenempowerwomen #empower #grow
How to Keep Pets Safe on the Road
By: Natily Hall
Here at Brighton Ford we are animal lovers! A common question we get asked is “how do I keep my pet safe while driving?” We’re here to give you the best tips regarding keeping your four legged friends safe on a car ride.
A lot of drivers assume they can bring Fido for a quick trip into town without thinking twice, but CNN News has touched on the safety of your pets by reporting a story of a 30 mph car crash harming the dog and passengers in the vehicle. With this in mind, we found two products to keep your pet safe – even on quick trips!
1. A Dog Seat Belt can keep your dog safer on the road for just $10.
2. Worried about the seats? Ford has you covered with a Ford Pet Kennel especially made for animal lovers safe for both dogs, cats and other furry friends!
An unrestrained animal can be dangerous for both the animal and human. Be sure to buckle up your fur baby and drive to Brighton Ford to show us your adorable pets! As always, feel free to call us at 1-800-NEW-FORD with any vehicle questions and we would be happy to help!
Leasing vs Purchasing Your Next Ford
One of the most common questions our staff hears is “what is the difference between a lease and purchasing a vehicle?” According to the Consumer Reports Organization, the boom of leasing will not be ending anytime soon. When you are leasing a vehicle you are paying for the part of the vehicle you use and not the entire vehicle as a whole. For Example: If I were to purchase a vehicle the payments will be higher but at the end of the term I own my vehicle and can have it forever with no more payments. However, when you are leasing a vehicle, it is a cycle of never ending payments of paying for only the amount of the vehicle you need and provides you with enjoying the newest and high tech vehicles you can buy.
Some customers also ask which is better leasing or purchasing? Well there is no correct answer for it depends on each guest and their driving habits. If you drive 100+ miles a day a lease may not be the best choice for you because you would be paying for more miles. So the real question is what works best for you (our guests)?
Our experienced sales team at Brighton Ford is here to help you decide what the best fit is for your lifestyle and budget. Call us at 1-800-NEW-FORD today!
By: Natily Hall, Customer Service Specialist
3 Ways to Keep you Safe on the Roads in the Winter
Baby It’s Cold Outside…
As winter begins, the roads get slick and so does your traction. Here are three ways to keep you extra safe on the roads in the winter:
- Checking air pressure on all tires as the temperature gets lower so does the inflation of your tires. Here is how Continental Tires recommends checking your tire pressure during the colder seasons in Michigan.
- Though an investment isn’t always the best with Christmas around the corner… Winter tires can provide you safer travels to friends and relatives during one of the busiest times of the year. With better traction, braking, and performance. To read more about why you should invest in winter tires click here.
- As a Ford owner you also have the luxury of the FordPass App to defrost your windshield and warm up the interior of your vehicle. From the comfort of your: home, work, church, hunting blind and anywhere else! FordPass makes it easier for you to be comfortable and ready to drive.
These are just a few things you can do to make this winter one of the safest yet. Happy Holidays!
By: Natily Hall, Brighton Ford
Brighton Bulldog Football
Football season is back and once again Brighton Ford is a proud supporter of our local student athletes. Giving back to our community and schools is at the core of everything we do and supporting Brighton Bulldog Football is one of the ways we do so. A few years ago we worked with the coaches to create this sponsorship that enables the coaches to highlight specific student athletes who played exceptionally well each game.
Brighton, Michigan is a big small town and you’ll find almost everyone in town under the Friday night lights at Brighton High School. We hope to see you at the next game!
To follow this amazing group of students, check out their Facebook page https://www.facebook.com/BrightonHSBulldogFootballMichigan or their website https://www.brightonfootball.net/teams/?u=GODAWGS&s=football
We are #BrightonFordCommunityStrong
The Greater Brighton Area Chamber of Commerce hosted another successful Smokin’ Jazz + Barbecue Blues Festival this past weekend. Our local downtown Brighton area where the festival is usually held on Main Street is still partially closed for refurbishment, so our Chamber pivoted and hosted at Mt. Brighton. As usual, Brighton Ford is a proud sponsor of this event. In addition to contributing so this event could run, our team brought a gorgeous lifted Ford F-150 to display as well as raffled off free vehicle details!
Thank you to everyone who stopped by to say hello and to enter to win! We’ll see you at the next community event!
To stay up-to-date on everything Brighton Ford, please be sure to follow us at https://www.facebook.com/brightonford
To check out everything the Chamber does for our community, please visit https://www.brightoncoc.org/
We are #BrightonFordCommunityStrong
Spring Events at Brighton Ford
Over the spring, Brighton Ford was able to attend two incredible events. The first was The Oxford Kids Foundation Be the Change Gala hosted by The Oxford Center. The Oxford Kids Foundation is dedicated to helping children with disabilities, chronic illness, and traumatic injuries access therapies and medical care not covered by insurance. They enable kids to receive desperately needed therapies when they can’t afford them. Brandy Webb, one of our sales consultants, went to represent Brighton Ford at their annual fundraiser event. The event was a gala and live auction that served as a fundraiser for The Oxford Kids Foundation. It included a plated dinner, entertainment, and a live auction. “So happy to have the opportunity to attend the 2023 Oxford Kids Foundation Be the Change Gala hosted at The Oxford Center. The facility is beautiful, and the design concept is awesome; I love how the inside looks like a little town and the meaning behind that.” Brandy shared. Brighton donated two free car detail certificates for the event in addition to a monetary donation!
The second event Brighton Ford proudly sponsored was Cleary University’s Sip and Savor event! The event was a fundraiser for Cleary University’s Athletic Department. Our marketing associate and Cleary University athlete, Libby Cook, and her parents, Eric and Jodi Cook, attended as guests of Brighton Ford. The event was a bourbon, beer, and wine tasting with a live auction. “I had fun with my parents at Cleary’s Sip and Savor event! As an athlete at Cleary University, it’s amazing to see the overwhelming support we receive from Brighton Ford and the community. Thank you, Brighton Ford, for allowing my parents and me to attend the event!” Libby shares.
Brighton Ford proudly sponsors several non-profit and school organizations. We feel that supporting the community is a key value that makes Brighton Ford special! We can’t wait to continue sharing the amazing events we are doing this spring and summer!
Brighton Ford Wins the 2022 President’s Award
We are thrilled to share that Brighton Ford has received the President’s Award from Ford Motor Company for 2022! Less than 500 dealerships out of over 5,000 earn this award every year, and Brighton Ford is honored to be one of them. Ford Motor Company states that in order to receive this award “dealers must exceed customer expectations every day in every department. The pursuit of excellence requires passion, tenacity and hard work”.
This prestigious award recognizes the top dealerships that strive to uphold these ideals in all areas of automotive retailing. But what truly makes this rewarding is the fact that it’s awarded based on customer satisfaction! We couldn’t be more thankful for our wonderful and loyal customers for continuing to trust Brighton Ford with their car buying and service needs!
So thank you to our incredible team and customers, and we hope you stop in to enjoy our award-winning sales and service experience!
Brighton Ford at Black and Bling
This month, Brighton Ford’s marketing team, plus sales consultants Brandy Webb and Antonio Slomba, were able to attend Black and Bling – an amazing annual event put together by the Hartland Area Chamber of Commerce celebrating women in business! The luncheon, hosted at the beautiful Crystal Gardens, is a fun way for business owners and entrepreneurs in the area to connect and network, as well as enjoy great food, exciting prizes, and an incredible keynote speaker. And of course, it gave us the chance to bring out our bling!
After a delicious lunch, we got to hear Kathy King from Kathy King Strategies talk about living life intentionally, and the impact it can have on our lives. She had such an amazing energy and truly was inspiring to listen to! We were also so thrilled to have the opportunity to be both the dessert sponsor for the event as well as a table sponsor! As a table sponsor we got to provide a fun center piece to be raffled off, with the proceeds going toward the Hartland Area Chamber of Commerce scholarship fund.
We had so much fun, and are already excited for next year!
To learn more about Kathy King go to https://www.kathykingstrategies.com/
For more information on the Hartland Chamber and all they do in our community, visit https://www.hartlandchamber.org/
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